As a part of Volkswagen’s plan to overcome Toyota sales by 2015, the new Robust pick-up (rendered here by Argentinian designer Jorge L. Fernandez) will be launched at the end of next year and marketed starting 2010. The model will have two traction versions: RWD and 4×4. The new model will be sold at the beginning in South America and Africa and if it will be a success in these continents, will also be sold on the European market. Everything may seem a little bit wrong because of the increase in fuel prices, because the demand for pick-ups with “huge” consume decreased, but the global trend will not surrender to these body cars, but more economic and compact models. So Volkswagen will start in compact pick-up segment, starting with equal opportunities.
The next Volkswagen model will be assembled in Germany and Argentina and it will come with two doors or four doors, while it’s expected that the diesel presence to give a strong competitive advantage, starting next year, when the model will be launched.
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