Probably everyone knows who Brabus is and what it does. It’s that German tuner which transforms Mercedes cars into expensive beasts. And here is their latest creation, the tuning program for the recently introduced Mercedes Benz SL facelift. As expected, the performance figures are impressive. The car is powered by the 730hp 6.3-liter twin-turbo V12 originally developed for the Brabus Rocket (SL 600 only) mated to a reinforced five-speed automatic transmission and a special Brabus limited-slip differential. High performance upgrades include a new sports exhaust system, a special suspension kit and the Brabus high performance brake system. Powered by this engine, the cars sprints from 0 to 62mph (100km/h) in just 4 seconds and up to 124mph (200km/h) in 10.5 seconds and reaches a top speed of 219 mph (350km/h).

Considering its performances, the body kit not only gives the car a striking look, but it also improves the aerodynamics, to make sure nothing unexpected happens. The front bumper is replaced by the Brabus front apron featuring LED daytime running lights and high beam and fog lights, the rocker panels have three entrance lights which illuminate the floor around the vehicle. Also available are 17, 18, 19 and 20 inch one-piece and multi-piece light alloy rims.

Of course, the interior is top class, featuring scuff plates with illuminated BRABUS-logo, an ergonomically shaped sport steering wheel with shift paddles, and an exclusive BRABUS custom interior crafted from an exquisite combination of especially soft yet durable BRABUS Mastik leather and Alcantara.

Check out more photos and the full press release after the jump.

Read More: "Facelifted Mercedes Benz SL by Brabus"

The German tuner Carlsson presented their latest creation, the Carlsson CK50 tuning program for the new Mercedes Benz SL500. By installing a new electronic control unit (ECU), the 5.5 liter V8 engine now produces 435 hp / 320 kW at 6,000 rpm and 600 Nm of torque, 53 hp more than the factory version (388 hp / 285 kW). Carlsson also removed the speed limit and the car now goes up to 293 km/h (182 mph), while the 0 to 100 km/h (62 mph) acceleration is made in 5.1 seconds.

Besides the engine mods, the Carlsson CK50 also features a new exhaust system with four polished tailpipes, a length-adjustable front spoiler, rear diffuser with air conduction system and rear spoiler. The sportier look is given by the 30 mm lowered suspension, electro-polished grille inserts and 19 or 20 inch light-weight multi-spoke wheels.

More photos after the jump.

Read More: "New Mercedes Benz SL500 tuning program by Carlsson"

Mercedes Benz announced that, starting this month, a new advertising campaign will start. Called “The Culture of Driving”, the brand campaigns for the new generations of Mercedes Benz SL, SLK and CLS will employ all channels of communication (print advertisements, mobile marketing, online communication, dealer marketing and events).

Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars, said that “with this campaign we are for the first time displaying our new strategic approach, which we sum up with the motto ‘The Culture of Driving’. The aim is to further sharpen the profile of the Mercedes-Benz brand”.

The main point of interest of this campaign the new SL, which is featured in a cool new TV spot, called “Sternschnuppe” (Shooting Star), which you can watch after the jump. Enjoy!

Read More: "New Mercedes Benz “The Culture of Driving” brand campaigns"

The engineers and designers at Kicherer presented the SL K60 Evo Black. Pretty long name, but the car worths the effort or remembering it.

Thanks to the Kicherer K60 Biturbo 12-cylinder engine fitted with 605hp/445kW, the SL 600 becomes one of the most powerful roadsters around the globe. 0 to 100 km/h in 4.3 seconds and 200 km/h after 14.2 seconds are values speaking for themselves, just like the electronically limited peak speed of 300 km/h.

The are shod with Z-rated Continentals: 255/30 in front and 305/25 in the rear.

An aero body kit consists of a front apron with a large central air intake and a new rear diffuser and deck lid and 20-inch Kicherer RS-1 alloy wheels. Also, carbon trim pieces are available to dress up the cabin. Read More: "Mercedes SL based Kicherer SL K 60 Evo Black"