To mark the launch of the alliance between Audi and the Austrian ski resort St. Anton, three Audi Q7 models were presented to resort’s representatives: “We are very much looking forward to cooperating together, and hope to inspire our visitors with our common passion for winter sport,” remarks tourism board director Martin Ebster. The Audi models will in future form the official St. Anton fleet that will take the town’s representatives to trade shows and accompany them at local crowd-pulling events. In return, St. Anton will strengthen Audi’s presence in the province with advertising space as well as an interactive installation in the heart of the town.
Over the coming months, community and sponsor have a host of events in store. There is the “Legends on the Arlberg” series, for example, in which celebrities whose roots are in St. Anton will meet key figures from Audi’s past. This will include the proprietor of the “Arlberg Hospiz” and hotelier extraordinaire Adi Werner encountering with Audi motor racing legend Hans-Joachim Stuck.
“St. Anton is a winter sports mecca that attracts visitors from all over the world. The World Cup races clearly demonstrated the immense passion for the sport that is shared by Audi and the people of St. Anton,” explains Peter Schwarzenbauer, Member of the Board of Management of AUDI AG Marketing and Sales.
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