
This year, Hyundai has decided to join the luxury car market, with the new Genesis and, while they’re creating very reliable cars now, the South Korean carmakers still lacks brand image to attract customers. In order to take care of that problem, Hyundai has announced that the 2009 Seoul Motor Show will mark the debut of a special edition Genesis Sedan, built in cooperation with well-known luxury goods brand Prada. Built in Italy, there will only be three units made, one of which will be on display at the Seoul show and then at the Hyundai Motor Company’s headquarters in Seoul, while the other two will be auctioned for charity between March and June 2009 during a series of art and fashion events at the Prada Transformers building in Seoul.
Read More: "Hyundai and Prada to present Genesis Sedan special edition"
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