After 12 years in which ITV owned the TV coverage rights for Formula 1, starting next year, BBC will be the channel to broadcast the F1 action in the UK. And, of course, BBC needs some quality presenters commentators and it seems that one of them will be Richard Hammond, who, alongside Jeremy Clarkson and James May, presents the popular auto show Top Gear.
Apparently, the deal cost BBC somewhere around £200 million deal and many question if it was really worth it. Especially after BBC lost the rights for live Champions League matches to ITV and these matches bring a lot more viewers than the F1 races.
The BBC plans on making the presentation more dynamic, screening races live via broadband and mobile phones as well as conventional television, plus it seems that the Top Gear team will create some great reports from the races.
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That’s great news; I might start watching it again!