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Audi 2.0 TFSI wins “International Engine of the Year” Award for 2008

May 8th, 2008 | email this | digg it | trackback | comment RSS feed
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Audi 2.0 TFSI wins “International Engine of the Year” Award for 2008

* Fourth award in a row for Audi 2.0 TFSI four-cylinder engine
* More than a million ordered by customers to date
* 2.0 TFSI now available with 200kW (272 hp) in Audi TTS

A specialist jury made up of 65 respected automotive journalists from 32 countries has voted the 2.0 TFSI winner of the 1.8-litre to 2-litre category at the International Engine of the Year Awards for the fourth year in a row.

International Engine of the Year jury members felt that the Audi-developed 2.0 TFSI engine is „the benchmark for efficiency and performance in its category” and “a great example of an engine that’s so flexible it can deliver the right solutions for a variety of different vehicles”.

Audi was the first manufacturer in the world to combine petrol direct injection with turbocharging in volume production. The 2.0 TFSI embarked on its success story in 2004, when it was first fitted to the Audi A3 Sportback. Since then, more than a million 2.0 TFSI engines have been ordered by customers in a variety of models.

The latest and most powerful version of this award-winning engine is fitted to the new Audi TTS Coupe and Roadster. Developing an awesome 200 kW (272 hp), this engine can catapult a TTS Coupe fitted with the optional S tronic dual-clutch transmission from 0 to 100 km/h (62.14 mph) in just 5.2 seconds. Yet it can also deliver an average fuel consumption of 7.9 l/100 km (29.77 mpg US).

The 2.0 TFSI engine is also available in the Audi TT Coupe and Roadster, S3, A4 Cabriolet, and A6 sedan and Avant models in three output versions: 125 kW (170 hp), 147 kW (200 hp) and 195 kW (265 hp).

Audi: Successful start to 2008

May 7th, 2008 | email this | digg it | trackback | comment RSS feed
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119th Annual General Meeting of AUDI AG

Audi: Successful start to 2008

* Vehicle sales in the first four months: up 1.7 percent
* Operating profit in the first quarter up 28.2 percent to € 514 million
* Audi Chairman Rupert Stadler: “We will continue to pursue our course of profitable growth.”

Following a very successful 2007, Audi is on course to achieve top figures once again in 2008. “We will continue to pursue our course of profitable growth,” said Rupert Stadler, Chairman of the Board of Management of AUDI AG, today at the company’s 119th Annual General Meeting in Ingolstadt. “We produce cars in such a customer-orientated and individualized way that they are like “made-to-measure” suits. In this sense we will deliver a million “made-to-measure” cars to customers in 2008. The new A4 Sedan and the new A4 Avant will play a major part in achieving this. And countless innovations will help us expand our “Vorsprung durch Technik” when it comes to efficiency.”

High demand for Audi models

Audi is continuing its path for growth despite the change in the Audi A4 model: In the month of April, worldwide vehicle sales grew by 2.9 percent to 86,765 (84,323) units. The company therefore sold 338,033 (332,462) cars worldwide (up 1.7 percent) in the first four months of the year.

The strategic growth markets of Asia-Pacific and Eastern Europe showed particularly strong growth for Audi in April: With 12,819 cars sold, sales in the Asia-Pacific region went up by 18.2 percent compared with the same month last year. In China (including Hong Kong) alone, the company increased sales by 16.3 percent, to 10,028 cars. This means an increase of 22.7 percent in this important growth market for the first four months of this year. In Eastern Europe, Audi sold 3,804 cars (up 13.4 percent), an increase of 14.8 percent in the first four months.

Operating profit increased significantly

With € 514 million (€ 401 million), the company’s operating profit grew by 8.2 percent compared with the previous year, despite unfavorable developments in currency exchange rates and weak overall markets in North America and Germany. “This positive development is primarily due to the improvement of the model and equipment mix, and it affirms our programs for continuous product optimization,” announced Axel Strotbek, Member of the Board of Management for Finance and Organization of AUDI AG, to shareholders. “We have therefore established a sound basis on which to realize our ambitious objectives for 2008.”

For comparison: sales grew worldwide by 1.3 percent in the first quarter to 251,268 (248,139)* cars. Never before in the company’s history has AUDI AG sold so many cars in the first quarter of a year. The Audi Group’s sales revenue in the first three months, at € 8,294 million (€ 8,679 million), is just slightly below the high level of the previous year, despite the impact of currency exchange rates.

Numerous new models being launched in 2008

In order to achieve the company’s ambitious goals, Audi continues to consistently pursue its product initiative in 2008. “We plan to expand our model range substantially to 40 vehicles by 2015. We are investing some two billion euros in our products each year,” Stadler said.

The brand with the four rings unveiled its newest addition at the Beijing Motor Show just held in April: the Audi Q5. This model strengthens the company’s presence in the SUV segment. The Audi TTS and TT TDI – the world’s first series-production sports car to feature a diesel engine – are currently being presented to trade press representatives. The Audi A3 Cabriolet and the new A4 Avant will be available for test-driving at German dealerships within the next few days.

“We will continue to focus very sharply on diesel technology,” Stadler emphasized. “Our TDI will become the cleanest diesel engine in the world this year, thanks to its ultra low emission system. This reduces nitrogen oxide emissions by up to 90 percent. With this, we once again demonstrate that efficiency and sportiness are not mutually exclusive.”

The company is aware that the automotive industry will continue to face a growing range of external challenges this year, Stadler said. These include rising prices for raw materials and the development of important trading currencies. And protection of the climate is also a factor. The German automotive industry has done its homework – with Audi at the forefront. Compared with 1990 levels, for example, Audi requires 36 percent less fuel to produce one kW of output, or 1.36 hp. Stadler assured that these developments will be promoted vigorously. Audi will achieve reductions during 2008 of up to 18 percent in various model lines with further innovative optimization of engines. The company is working towards reducing the CO2 emissions of its range by some 20 percent by 2012.

New hires

In order to reinforce the brand’s innovative capabilities and to secure Germany’s future as a location for technology, Audi specifically targets high school and university students early on with a wide range of traineeship programs – and offers secure jobs. Audi will hire 800 university graduates this year. Of the new employees, 70 percent will be deployed within Technical Development.

Significant increase in employee profit-sharing payment

Audi provides 45,000 secure jobs in Germany alone. The success of the company is due above all to the outstanding performance of a highly motivated and qualified team of employees, Stadler said during today’s Annual General Meeting. For the third time, Audi employees participated in the success of the company in the form of a profit-dependent element of their remuneration. During this month, the company distributes € 150 million (€ 81.5 million) to employees. Together with the profit-sharing payment that has been paid out in July for several years now, employees will receive an average of € 5,300 this year in performance-related compensation.

Audi continues to be dedicated to its German locations. “Because here, with the expertise of our employees, we are able to meet our high quality standards. And at the same time we can achieve increases in productivity of up to 10 percent per year,” Stadler said.

With the takeover of full management responsibilities for the plant in Brussels last year, Audi secured the production capacity necessary for the Audi A1 at competitive conditions and covered capacity needs for production of the Audi A3.

Strong basis: 2007 was a record year for sales, revenue and profit

Audi has achieved record sales for the twelfth year in a row: In 2007, 964,151 cars were sold (905,188, up 5.7 percent). The Audi Group’s sales revenue grew disproportionately by 7.9 percent to € 33.6 billion (€ 31.1 billion). Profit before tax rose by 49.8 percent to a historic high for the company: € 2,915 million (€ 1,946 million). With an operating profit of € 2,705 million (€ 2,015 million), the brand with the four rings recorded growth of 34.2 percent. The rate of return before tax rose by 6.2 percent to 8.7 percent, and the return on investment grew by 4.4 percent to 18.6 percent.

AUDI AG: accelerated growth in sales in April

May 6th, 2008 | email this | digg it | trackback | comment RSS feed
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AUDI AG: accelerated growth in sales in April

* Total sales in April up by more than 2.9 percent
* New Audi A4 Avant introduced throughout Europe
* More than 36,000 Audi A5 models sold in its first year
* Audi Chairman Rupert Stadler: “A foretaste of significant growth in second half of the year”

With the start of the second quarter, sales at AUDI AG are once again showing stronger growth. The brand sold more than 86,700 cars worldwide in the past month. While sales figures over the first four months rose by a total of 1.7 percent to around 338,000 cars, the rate of growth in April alone stood at 2.9 percent. The biggest drivers of the increase in sales were the Eastern European and Asia-Pacific markets.

The brand with the four rings achieved this result despite the current model changeover in its highest-volume model line: The Audi A4 Avant has just been introduced in some European markets, and the A4 Sedan is currently arriving in the first Asian countries. Audi Chairman Rupert Stadler: “The result in April is a foretaste of the significant growth in sales that we expect in the second half of the year. With full availability of the A4 in most major markets, we’ll pick up momentum in the third quarter and we’ll achieve the millionth car sold by year’s end as announced.”

Audi recorded particularly high growth rates in April in the strategically important Asia-Pacific and Eastern European markets. With around 12,800 cars sold, sales in the Asia-Pacific region went up by 18 percent compared with sales in April 2007. In China alone (including Hong Kong), the company’s biggest foreign market in April, AUDI AG increased sales by 16,3 percent to some 10,028 cars. During the first four months, Audi sold 52,300 cars in the region, an increase of about 20 percent. In China, the brand handed over 40,453 cars to customers, representing a jump of 22,7 percent.

In Eastern Europe, Audi sold about 13 percent more cars than in the same month last year: here, 3,800 customers bought a new Audi. Sales in Russia alone were up by 17,4 percent, with 1,630 cars sold. Over the first four month, with 14,800 cars, Audi sold almost 15 percent more in the region than during the corresponding period of last year; in Russia the brand boosted sales in this time period by 25 percent to 5,510 cars.

Along with the Audi A4, which is in its seventh generation and is the brand’s most successful model, the new A5 model series is also making an important contribution to worldwide growth for Audi. One year after sales of the highly praised coupe were launched, sales – at 36,000 – have far exceeded the company’s expectations. This makes the A5 a fitting symbol of the success of AUDI AG’s comprehensive product initiative, which the brand is employing to penetrate into new segments. “An intelligent segment strategy – occupying attractive niches with the right models – is crucial to the sustained success of our company,” Stadler said.

Along with the Audi A5, other newly introduced models also demonstrate that Audi has answered customer demands. Two years after its launch, the Audi Q7 SUV has become Audi’s most successful model on the US market after the A4. The first supercar from the brand with the four rings is a bestseller: Introduced last year, the stock of Audi R8 cars is sold out for months to come. The premium brand equally expects a rise in sales from the first convertible version of the Audi A3 – the A3 Cabriolet for which orders have been taken since March – and the Audi Q5, which has just been introduced in Beijing.

1.8 TFSI now as entry-level engine in the Audi TT

April 30th, 2008 | email this | digg it | trackback | comment RSS feed
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1.8 TFSI now as entry-level engine in the Audi TT

* New four-cylinder engine with 118 kW (160 hp) for Coupé and Roadster
* Dynamic performance with high fuel efficiency
* 2.0 TFSI now also available with quattro all-wheel drive

Audi is expanding the TT line with a new entry-level engine: the 1.8 TFSI. This highly efficient four-cylinder engine with turbocharger and direct injection, with 118 kW (160 hp) and 250 Nm (184.39 lb-ft) torque, lends the TT Coupé and TT Roadster sporty performance. A second innovation rounds out the program: The 2.0 TFSI now is also available with quattro all-wheel drive.

The 1.8 TFSI is a high-tech engine that combines all of the features of modern engine technology. It is highly compact, and at just 135 kilograms (297.62 lb), it is unusually light. An adjustable intake camshaft improves the process of filling the combustion chambers, while two balancing shafts refine the engine’s running character. Thanks to a new type of demand-based control strategy, the oil pump uses minimal energy and therefore contributes to lower fuel consumption. The pump delivers only the amount of oil needed by the engine in its current mode of operation.

With the direct fuel injection featured by the new entry-level engine, fuel is injected directly into the four-valve cylinder head at 150 bar pressure from a high-pressure accumulator through newly developed, six-hole injectors. There it mixes with air that is set into a swirling motion by flaps in the intake manifold.

The mixture is homogenous; 14.7 parts of air are added to one part fuel. Evaporation of the directly injected fuel cools the combustion chamber, which – when combined with turbocharging – provides a high compression ratio. The charger is designed to react swiftly to demand so that the engine quickly reaches maximum torque and remains at this high level for long periods. The result is high elasticity at any rpm.

Turbocharger and FSI: The perfect combination

Direct injection and turbocharger technology are the perfect combination for outstanding driving enjoyment and impressive efficiency. With its 1,798 cc of volumetric displacement, the 1.8 TFSI is able to achieve power similar to that of a naturally aspirated V6 of years past: With engine output of 118 kW (160 hp), it features peak torque of 250 Nm (184.39 lb-ft) available between 1,500 to 4,500 rpm. The undersquare engine meanwhile offers great fuel efficiency – with the Coupé using just 6.7 liters per 100 kilometers (35.11 mpg) and the Roadster using 6.9 liters per 100 km (34.09 mpg).

The 1.8 TFSI, whose torque flows to the front wheels through a six-speed manual transmission, offers responsive, light-footed, high-revving and powerful performance. It propels the Audi TT Coupé to 100 km/h (62.14 mph) in just 7.2 seconds, and on up to a top speed of 226 km/h (140.43 mph); for the Audi TT Roadster these figures are 7.4 seconds and 223 km/h (138.57 mph). This dynamic performance is also due to the low total weight: the Coupé weighs a mere 1,240 kilograms (2,733.73 lb), and the Roadster just 1,285 kilograms (2,832.94 lb). Both car bodies consist primarily of aluminum – here as well, Audi proves its superb capabilities in the area of lightweight design.

Even greater traction: quattro for the 2.0 TFSI

Also new to the Audi TT lineup is quattro all-wheel drive for the top-selling 2.0 TFSI – it boosts traction, which in turn increases safety and driving enjoyment. The high-tech S tronic transmission shifts through its six gears without any perceptible interruption in the power flow. The core of the quattro drive system – the electronically controlled and hydraulically activated multidisk clutch – works even more quickly than before thanks to a new accumulator. Within milliseconds, it redirects power from the front to the rear wheels as needed.

The TFSI four-cylinder engine draws its power from a displacement of 1,984 cc. Like its little brother, it combines the FSI direct fuel injection technology developed by Audi with the turbocharger. The highly refined four-valve engine delivers 147 kW (200 hp) and constantly applies 280 Nm (206.52 lb-ft) of torque to the crankshaft between 1,700 and 5,000 rpm. The peak speed for the Coupé is 238 km/h (147.89 mph), and 235 km/h (146.02 mph) for the Roadster; the sprint from 0 to 100 km/h (62.14 mph) is completed in 6.2 and 6.4 seconds, respectively. Fuel consumption for the Coupé is just 7.7 liters per 100 km (30.55 mpg) and 7.8 liters per 100 kilometers (30.16 mpg) for the Roadster.

The TT 1.8 TFSI and the 2.0 TFSI quattro will roll out to dealers in the first half of the year. Entry into the dynamic world of TT starts at EUR 29,400 for the Coupé and EUR 30,500 for the Roadster. The 2.0 TFSI quattro S tronic lists for EUR 37,250 and EUR 38,300, respectively.

Audi Tradition with six cars at the Mille Miglia

April 30th, 2008 | email this | digg it | trackback | comment RSS feed
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Audi Tradition with six cars at the Mille Miglia

* AUDI AG sponsors the world’s most famous vintage car rally for the first time

AUDI AG will be one of the main sponsors at the Mille Miglia for the first time. From 15 to 17 May 2008, Audi Tradition will take six historic automobiles to Brescia, where the 1,000-mile race across half of Italy starts and finishes. Taking part for the first time this year will be Rupert Stadler, Chairman of the Board of Management of AUDI AG. He will be piloting a Wanderer W 25.

The three Wanderer W 25 cars from the years 1936, 1937 and 1938 are a quite magnificent sight. The 55 hp vehicles have already taken part in the world’s most famous vintage car rally in recent years, following in the footsteps of other iconic vehicles from the brand’s post-war history: the DKW 3=6 special class F91, for example, which won the touring car category up to 1,300 ccm at the Mille Miglia in 1954. This three-cylinder car achieved a more than respectable average speed of 104.95 km/h from just 34 hp and 900 ccm. The 1956 DKW Monza will be at the historic Mille Miglia for the third time. This year, Audi Tradition will be starting with two DKW Monzas.

The cockpits of the historic vehicles from Audi’s past have a top-class crew. First and foremost Rupert Stadler, Chairman of the Board of Management of AUDI AG, who will pilot one of the Wanderers. The other two Wanderer W 25 cars will be driven by Stephan Grühsem, Head of Communications at Volkswagen AG, and Toni Melfi, Head of Communications at AUDI AG. Stephan Grühsem’s team will be rounded off by the famous German actor Thomas Heinze. In one of the two DKW Monzas, Christian Geistdörfer, double Rally-World Champion, will be co-pilot of Audi Head of Design, Wolfgang Egger.

The four rings of the Audi badge symbolise the brands Audi, DKW, Horch and Wanderer, which were later combined under the umbrella of Auto Union. Auto Union and NSU, which merged in 1969, made many significant contributions towards the development of the car. AUDI AG was formed from Audi NSU Auto Union AG in 1985. Together with the two traditional companies Auto Union GmbH and NSU GmbH, Audi Tradition nurtures and presents the deep and diverse history of Audi. The Audi museum mobile at the Audi Forum Ingolstadt is open daily from Monday to Sunday, from 9 a.m. to 6 p.m.

Audi sails aboard the “Platoon”

April 30th, 2008 | email this | digg it | trackback | comment RSS feed
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Audi sails aboard the “Platoon”

* Extension of Audi MedCup commitment
* Audi main sponsor of German team
* Olympic winner Jochen Schümann leads the team

After announcing its title sponsorship in the Audi MedCup, AUDI AG extends its commitment in sailing by additionally supporting the German boat “Platoon powered by Team Germany”.

Visible from afar, the “Platoon” displays the Audi brand logo with the four rings on its spinnaker, main sail and hull, as it sets sail for the six regattas of the TP-52 MedCup in the Mediterranean.

Weighing about 7.5 tons and measuring 52 feet in length, the “Platoon” yacht was newly prepared in 2008 and competes in the TP-52 class. The newly formed team based in Valencia consists of a 15-member sailing crew. Jochen Schümann, three-time Olympic winner, heads the crew around owner and skipper Harm Müller-Spreer as team director.

Within the five months between May and September, the German team will start a total of 60 times at the six races of the Audi MedCup. With regattas taking place at Alicante, Marseille, Sardinia, Majorca, Cartagena and Portimão, the “Platoon” sails in three of the major European sales markets of AUDI AG. 19 other boats from eleven nations contest the races as well. The Audi MedCup offers spectators racing action on water with simple rules: the yachts compete against each other in real time – the boat that has crossed the finish line in a leading position as often as possible at the end of a season and scores few points is the winner.

In addition, the German boat competes in the Sardinias Cup in Porto Cervo, the tradition-rich Copa del Rey at Majorca and the final world championship round of the TP-52 boat class at Lanzarote.

Audi and sailing complement each other ideally: underneath the boats’ outer skin, there is a wealth of sophisticated technology. The materials used include titanium and carbon fibre – high-tech materials, which are also found in the road-going production models as well as the racing cars of the premium manufacturer.

Performance and efficiency: The Audi TT TDI

April 28th, 2008 | email this | digg it | trackback | comment RSS feed
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Performance and efficiency: The Audi TT TDI

Purist sportiness and compelling performance, combined with sensational efficiency – Audi is setting the trends yet again. The Audi TT Coupe 2.0 TDI quattro and Audi TT Roadster 2.0 TDI quattro are the first series-production sports cars in the world to be powered by diesel engines. The two-liter four-cylinder engine delivers dynamic thrust, with a power output of 125 kW (170 hp) and 350 Nm (258.15 lb-ft) of torque. On average, however, the TDI in the TT Coupe requires only 5.3 liters of fuel per 100 km (44.38 mpg) – unbeatably low consumption in the sports car segment.

Trendsetter: Audi sets the pace

Audi is setting the pace with this synthesis of excellent dynamism and low fuel consumption, as it has been doing for many years: Since first appearing in 1989, the TDI engines of the brand with the four rings have set trends for the rest of the automotive industry. Today, these powerful, refined but highly efficient engines represent a modern, smart take on sportiness. The run of victories achieved by the Audi R10 TDI diesel racing car at the Le Mans 24 Hours and in the American Le Mans Series is impressive evidence of the tremendous potential of this technology.

The production versions of Audi’s diesel engines, too, are noted for their dynamic performance. The TT Coupe quattro with the 2.0 TDI sprints from zero to 100 km/h (62.14 mph) in 7.5 seconds and achieves a top speed of 226 km/h (140.43 mph). The Audi TT Roadster, likewise with quattro permanent all-wheel drive, takes just two-tenths of a second longer in the sprint discipline and has a top speed of 223 km/h (138.57 mph).

The TT’s low weight is a key factor in this impressive performance. The TDI Coupe tips the scales at just 1,370 kilograms (3,020.30 lb) and the Roadster, with its numerous reinforcing plates, at 1,415 kg (3,119.51 lb).

Both body versions use the hybrid design pioneered by Audi. Their forward structure is made from lightweight aluminum, the rear section comprised of steel – a concept that optimizes weight distribution.

The power transmission for the TT Coupe 2.0 TDI quattro and TT Roadster 2.0 TDI quattro is sheer high-tech, too. An ultra-efficient, precise and easy-to-shift six-speed manual transmission delivers the engine’s torque to the all-wheel drive, itself featuring a hydraulic multi-plate clutch as its nerve center. The clutch can redirect power as needed from the front to the rear wheels with lightning speed.

Audi’s two new diesel sports cars move along on sporty 16-inch alloy wheels. Their chassis, with electromechanical power steering and elaborate four-link rear suspension, is a highly complex structure. It guarantees a comfortable ride and ensures the car’s handling is both dynamic and safe – the key to thrilling, carefree driving enjoyment.

The diesel engine puts its particular strengths into play as part of this package – its smooth running, ample pulling power and outstanding efficiency.

The TT Coupe 2.0 TDI quattro and TT Roadster 2.0 TDI quattro will be available on the market in the second quarter, starting at EUR 34,850 and EUR 35,900 respectively. Audi, the creator of TDI technology, is set to extend its lead.

At a glance

The Audi TT Coupe 2.0 TDI quattro
and Audi TT Roadster 2.0 TDI quattro

Engine

* Four-cylinder TDI with displacement of two liters, 125 kW (170 hp) output and 350 Nm torque (258.15 lb-ft)
* Common rail fuel injection with piezo injectors for highly refined running
* 0 - 100 km/h (62.14 mph) in 7.5 seconds, top speed 226 km/h (140.43 mph) (Coupe)
* Average fuel consumption 5.3 liters/100 km (44.38 mpg) (Coupe)

Power transmission

* Precise, highly effective six-speed manual transmission
* quattro all-wheel drive with hydraulic multi-plate clutch Chassis
* Four-link rear suspension for sporty handling and good comfort
* Power steering with highly efficient electric drive

Body

* Length 4,178 millimeters (164.49 in), drag coefficient 0.30 (Coupe)
* Trunk capacity 290 to 700 liters (10.24 – 24.71 cubic ft) thanks to folding seat backs (Coupe),
* Dynamic, emotional design, Roadster with classic soft top
* Low weight thanks to innovative hybrid design, aluminum forward structure

Interior

* Good amount of space at all seats
* Outstanding ergonomics and clear interior design
* Uncompromising build quality

Equipment

* Extensive specification, standard-fit automatic air conditioning (Coupe) and radio system

Power and efficiency

The Audi TT TDI

Audi is setting the standard once again, this time with the new Audi TT and its TDI engine – a model that blends purist sportiness, powerful performance and sensational efficiency. The Audi TT Coupe 2.0 TDI quattro and Audi TT Roadster 2.0 TDI quattro are the first series-production sports cars in the world to use a diesel engine as their power source. A fascinating combination: The new two-liter, four-cylinder engine delivers dynamic thrust, with a power output of 125 kW (170 hp) and 350 Nm (258.15 lb-ft) of torque.

The TT Coupe quattro with the 2.0 TDI sprints from zero to 100 km/h (62.14 mph) in only 7.5 seconds and achieves a top speed of 226 km/h (140.43 mph). The Audi TT Roadster, likewise featuring quattro permanent all‑wheel drive, takes just two-tenths of a second longer in the standard sprint discipline and has a top speed of 223 km/h (138.57 mph). The Coupe consumes on average just 5.3 liters of fuel over 100 km (44.38 mpg), representing CO2 emissions of only 139 grams/km; the figure for the Roadster is 5.5 l/100 km (144 grams of CO2/km). With the TDI in the TT series, Audi once again establishes its role as trendsetter on the diesel market. The brand with the four rings is pushing back the frontiers – starting at the very top.

The engine

The new four-cylinder TDI with its capacity of 1,968 cm3 signals the advent of a new generation of dynamic, ultra-efficient Audi diesel engines. It interprets the consistently impressive qualities of the TDI concept in a fundamentally new way. The two-liter power unit, featuring two camshafts, builds on the strengths of its predecessor, once the most-manufactured diesel engine in the world – high pulling power, impressive efficiency and refinement.

The new common rail injection system, run by one of the most advanced control units on the market, features ultramodern piezo injectors. Its eight-hole injectors can achieve up to five separate injection processes per combustion cycle. This fine-tuned approach produces a gentle pressure increase in the combustion chambers, decisively reducing the noise level. The single-piston high-pressure pump develops a system pressure of 1,800 bar. This allows fuel to form a fine dispersion, enabling precise, highly efficient combustion.

The turbocharger, too, belongs to a new generation. For a swift torque buildup it operates with adjustable vanes, and a special damper reduces its vibration. The engine’s intake manifold houses swirl flaps that generate a tumbling action in the inflowing air; electric motors regulate the flaps’ position so that this tumble is always adapted perfectly to the load and engine speed. The geometry of the engine’s pistons has been optimized, and the acoustics of the camshaft drive belt overhauled. Two balancing shafts reduce the second-degree inertial forces produced by the crankshaft drive.

High exhaust gas recirculation: low nitrogen oxide emissions

The cumulative result of this progress is a high maximum engine speed of 5,400 rpm and, most importantly, a significant improvement in thermodynamics in the combustion chambers. What this means is that the engine can run to a very large extent on recirculated exhaust gas that has been thoroughly cooled by the radiator. The cooler combustion process involving less oxygen drastically reduces engine emissions of nitrogen oxide.

Although the high exhaust gas recirculation rate is in and of itself detrimental to engine efficiency, in typical Audi style the engineers averted any undesirable increase in consumption and in fact turned this state of affairs to their advantage through intensive fine-tuning.

The 2.0 TDI in the Audi TT, with a compression ratio of 16.5:1, delivers 125 kW (170 hp) at 4,200 rpm. It puts a hefty 350 Nm (258.15 lb-ft) onto the crankshaft at engine speeds ranging from 1,750 to 2,500 rpm – the range where power really makes a difference to driving.

The four-cylinder power unit runs with little vibration and responds intently to the accelerator. Its superlative pulling power is available at virtually every engine speed, from rock-bottom upwards. It gives the 2.0 TDI an utterly distinctive, strong character – that of a beefy, clever sport engine.

The road performance reflects this character. The Audi TT Coupe 2.0 TDI quattro easily leaves behind the competition with equivalent gasoline engines in mid-range acceleration and it sprints from zero to 100 km/h (62.14 mph) in just 7.5 seconds, not looking back until it reaches 226 km/h (140.43 mph). The TT Roadster accelerates to 100 km/h (62.14 mph) in 7.7 seconds and keeps going up to 223 km/h (138.57 mph).

The TT Coupe and TT Roadster achieve average fuel consumption of just 5.3 and 5.5 liters of fuel per 100 km (44.38 and 42.77 US mpg) – equating to emissions of 139 and 144 grams of CO2/km respectively. In so doing, Audi is setting a benchmark that represents a veritable quantum leap in the sports car segment. The operating range of over 1,100 km (683.51 miles) on a single tank of fuel (Coupe) expresses this superiority in a directly tangible and impressive way. The Audi slogan “But where’s the tank?” from the classic TV commercial now has equal validity for its sports cars.

The TDI version of the TT easily shrugs off the challenge from its gasoline-engined competitors, too, when the figures that really count are closely scrutinized. Its specific output is 63.5 kW (86.4 hp) per liter of engine capacity, and its specific torque is all of 177.8 Nm (131.14 lb-ft) per liter. But the most impressive ratio is power to fuel consumption and CO2 emissions: At just 0.90 kW (1.22 hp) per gram/km, the TT 2.0 TDI quattro is truly in a league of its own when it comes to efficiency.

The drivetrain

In keeping with the theme of sporty performance, Audi has equipped its diesel-engine sports cars with highly effective manual six-speed transmissions whose short lever travel allows the driver to shift quickly, easily and precisely. The housings for these transmissions are made of lightweight, high-tech magnesium. Relatively long final transmission bring the drivetrain into line with the character of the TDI engine.

In light of their immense torque of 350 Nm (258.15 lb-ft), Audi is equipping both of its new TT models with quattro all-wheel drive as standard. This decisively improves traction, slip-free acceleration, drivability, stability and straight-line running in all weather conditions.

The nerve center of the quattro drive in the TT is an electronic-control, hydraulically actuated multi-plate clutch located at the end of the propshaft at the vehicle’s rear end – a position that improves the weight distribution. It distributes the torque continuously between the front and rear wheels depending on the driving situation. Thanks to a new pressure reservoir, the clutch works twice as fast as before, within a matter of milliseconds.

The chassis

The sports suspension likewise offers extraordinarily dynamic features. The front suspension – a classic McPherson layout – is pivoted on an aluminum subframe. A highly precise rack-and-pinion steering system with a direct steering ratio provides an intimate link between the driver and the road. Power steering with servo assist, which decreases as speed increases, is generated by an electromechanical drive far more efficient than a hydraulic pump.

The coil springs and shock absorbers in the four-link rear axle are situated in separate areas. The control arms, too, are carefully configured: The trailing links, which absorb the propulsive and braking forces, have a relatively soft characteristic to promote ride comfort. The connections to the three transverse links per wheel, on the other hand, are rigid in order to direct transverse forces into the body with precision.

Audi equips the Coupe and Roadster with 16-inch cast alloy wheels as standard, fitted with size 225/55 R 16 tires. Behind the wheels are large disk brakes with pads that develop high coefficients of friction. They measure 312 millimeters (12.28 in) at the front and 286 millimeters (11.26 in) at the rear; the front disks are ventilated. The ESP electronic stabilization program is optimized for a dynamic style of driving. A brief press of a button at lower speeds – e.g. when driving on snow chains – is all it takes to increase wheel slip. A longer press of the button takes the TT driver into a second, sporty operating plane in which the ESP permits controlled sideslip angles. The brakes intervene somewhat later than in normal operation and engine manipulation is suppressed.

Audi magnetic ride, a high-tech shock-absorber system available as an option, is an adaptive system that resolves the traditional conflict of interests between comfort and handling. A magneto-rheological fluid circulating in the shock absorbers changes its flow properties within milliseconds when a voltage is applied; this, in turn, alters the damping characteristic. The driver can choose between “Normal” and “Sport” programs by flipping a switch.

The body and interior

The intelligent lightweight design of the Audi TT 2.0 TDI quattro is a key factor in its sporty performance. The 2+2-seater Coupe tips the scales at only 1,370 kilograms (3,020.30 lb) when unladen, with the two-seater Roadster weighing only slightly more at 1,415 kilograms (3,119.51 lb). The open sports car has a classic sport top – this is lightweight, keeps the center of gravity low, blends harmoniously with the overall styling, and occupies minimal space when folded down.

The low weight is the result of an innovative hybrid-design body developed by Audi. The forward structure is made of light aluminum components assembled using the space frame principle; steel is used for the rear structure.

This solution guarantees that the frame is as rigid as possible and optimizes load distribution between the axles. The bodyshell of the Coupe weighs 206 kilograms (454.15 lb); it weighs a bit more in the case of the Roadster – 251 kilograms (553.35 lb) – in view of the special reinforcements it incorporates.

Fascinating: the design

Both body versions present a fascinatingly powerful, emotional design. The 4,178 millimeter (164.49 in) long body comes across as muscular and dynamic. The nose end is dominated by the large single-frame grille, and there is an integral automatically extending spoiler at the rear. Subtle quattro badges identify it as a fundamentally all-wheel-drive vehicle. With drag coefficients of 0.30 (Coupe) and 0.32 (Roadster), Audi demonstrates how good design can produce a low drag coefficient, which translates into a higher top speed and better fuel efficiency.

The flowing dynamic style is echoed in the car’s interior. The driving area with its clear-cut instruments makes reference to the classic circle motif, as do the air vents and rotary controls for the automatic air conditioning, which has been integrated into the center console angled slightly towards the driver. The sport steering wheel with the flat-bottomed rim rests snugly in the hands. Perfect ergonomics and uncompromisingly high standards of build quality are a question of honor for Audi.

The height-adjustable sport seats are deep-set, providing a sporty seated position and firm lateral support. The backs of both rear seats fold down in the TT Coupe, making the trunk space grow from 290 to 700 cubic liters (10.24 – 24.72 cubic ft). The TT Roadster (250 liters (8.83 cubic ft) whether the hood is up or down) can also be supplied with the option of a useful load-through facility with removable ski bag.

The equipment

The standard equipment highlights the sporty character of both diesel-engined TT versions. The interior is accentuated by aluminum-look components in conjunction with inlays in Micrometallic gray. The sports steering wheel comes with a Nappa leather skin. The automatic air conditioning (optional for Roadster) regulates the heating and ventilation.

In the event of an accident there are two front and head/thorax airbags ready to protect each occupant of the front seats; the specially shaped seat backs and head restraints shield the driver and front passenger in a rear-end collision. Electric windows and exterior mirrors, the driver information system, front fog lights and the chorus audio system round off the standard specification.

The equipment options include an extensive range of high-tech features. These include the electrically adjusted front seats, the dynamic cornering light system by the name of adaptive light, a navigation system that shares the same operating principle as Audi’s incomparable MMI concept, and an ultramodern generation of audio systems. In addition to various leather equipment lines, three leather packages are available.

The TT Coupe 2.0 TDI quattro and TT Roadster 2.0 TDI quattro will be arriving at dealers in the first half of the year. The enclosed sports car version has a starting price of EUR 34,850 and its open-top counterpart EUR 35,900.

TDI engines in motor racing

Since first appearing in 1989, Audi’s TDI engines have been setting trends for the rest of the automotive industry to follow. With their power, refinement and efficiency, they have come to represent a modern, smart interpretation of sportiness. The run of victories celebrated by the Audi R10 TDI diesel race car at the Le Mans 24 Hours and in the American Le Mans Series is impressive evidence of the tremendous potential of this technology.

The Audi R10 TDI has been blazing a trail since early 2006 – with its twelve-cylinder diesel engine it has entered an entirely new dimension. The 5.5 liter TDI is a race engine of superior pedigree. Its torque far surpasses that of any gasoline engine, developing more than 1,100 Nm (811.32 lb-ft). At nominal engine speed it delivers over 650 horsepower, producing a top speed of around 330 kilometers per hour (205.05 mph).

The only minor problem encountered right at the start was due to the specific nature of the twelve-cylinder TDI – its very quiet running. The drivers of the open-top prototype – including multiple Le Mans winners such as the Dane Tom Kristensen and the German Frank Biela – had to get used to this fundamentally different attribute. Whereas they had previously been able to rely on the engine’s sound as a guide to its performance, above a given speed it was now no longer audible.

They soon adapted to the new situation, and the mighty diesel engine has since been demonstrating its strengths with resounding success. Among its virtues is fuel efficiency. Compared with its predecessor, the already very efficient R8 with gasoline direct injection, the Le Mans version of the R10 TDI was markedly more economical. Furthermore the Le Mans circuit, with its long straights and scope for 75 percent use of full throttle, does not provide a true reflection of its strengths.

Fewer stops for refueling mean faster times – so high efficiency was the key to two successive victories in the tradition-steeped French endurance race. In 2006 Frank Biela, Emanuele Pirro (Italy) and Marco Werner (Germany) emerged as clear winners, completing 380 laps equivalent to 5,187 km (3223.05 miles) at an average speed of 215.409 km/h (133.849 mph). The same team of drivers again won in 2007, even though the organizers had capped the tank capacity of the R10 TDI. In difficult weather conditions Biela/Pirro/Werner clocked up 369 laps at an average speed of 209.152 km/h (129.961 mph).

The R10 TDI embarked on an impressive string of victories in the American Le Mans Series in the first half of 2006 – it won all eight heats in which it participated during the season. It again went from triumph to triumph in 2007, clinching the Constructors’ Trophy in the large LMP 1 category. The 2008 season got under way in mid-March, and Audi again relishes this sizeable challenge.

Germany’s most successful Audi dealers honored

April 28th, 2008 | email this | digg it | trackback | comment RSS feed
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Germany’s most successful Audi dealers honored

* Jörg Felske, Head of Sales Germany, recognizes the 25 best Audi dealers at ceremony in Dubai
* Approximately 600 contenders
* Success factors: profitability, customer satisfaction and market penetration

AUDI AG recognized the 25 most successful Audi dealers in Germany last Friday. The dealers were judged on performance as indicated by profitability and sales volume, the successes of the staff in sales and service and on customer satisfaction. Jörg Felske, Head of Sales Germany at AUDI AG, honored the top dealerships at a ceremony in Dubai.

“For nine years now, our Audi Business Cup has recognized the top-performing Audi dealerships in our German sales organization over the past year in a competition entered by approximately 600 contenders. Our dealers and all of their staff can be proud of this award. The Audi Business Cup recognizes quality in overall operations, dedication and team achievement, “said Felske.

Five dealerships in each of the five German sales regions of AUDI AG were recognized. The dealerships qualified in one of four categories based on the size of the company. To this AUDI AG also added a “team category,” in which several dealerships of one company group could enter the competition jointly.

The Audi Business Cup is a year-long competition. Besides business figures and customer satisfaction scores, successes in other Audi competitions, such as the Audi Sales Cup, are also taken into account. The Audi Business Cup is thus the most prestigious of the Audi dealership contests.

The 25 best Audi dealerships by region:

Region Northern Germany:
Autohaus Elmshorn GmbH, Elmshorn
Auto Wichert GmbH, Hamburg
Autohaus Rudolf Petzold GmbH, Lehrte
Autohaus Stotzem, Heide
Audi Zentrum Oldenburg

Region Eastern Germany:
Autohaus FP Gemballa GmbH, Lehre
Ehrhardt AG, Hildburghausen
Audi Zentrum Zwickau, Zwickau
Autohaus Schmidt KG, Berndsdorf
Audi Zentrum Dresden, Dresden

Region Western Germany:
ARG Auto-Rheinland-GmbH, Bonn
Auto Müller & Flegel GmbH & Co.KG, Bitburg
Mais & Glandien GmbH, Pronsfeld
Audi Zentrum Aachen, Aachen
Audi Zentrum Bochum, Bochum

Region Southern Germany:
Audi Zentrum Passau, Passau
Autohaus Feser GmbH, Schwabach
Autohaus Nölscher GmbH, Lohr
Autohaus Prüller KG, Neuburg a.d. Donau
MAHAG Automobile, Munich

Region Southwestern Germany:
Autohaus Wiest GmbH, Darmstadt
Hahn Automobile GmbH + Co, Fellbach
Autohaus Best GmbH, Mühlheim
Automobile Zollernalb GmbH & Co. KG, Albstadt
Autohaus Weeber GmbH, Weil der Stadt

The Audi A3: Fresh dynamism increasing driving pleasure

April 24th, 2008 | email this | digg it | trackback | comment RSS feed
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The Audi A3: Fresh dynamism increasing driving pleasure

* Innovative high-tech concepts in the 2009 model year
* Expressive exterior design, elegantly sporty interior
* S tronic transmission, Audi magnetic ride and efficient engines
* Highlight: S3 now also as Sportback

The Audi A3 and A3 Sportback, the premium compact models from Audi, are raising their sporty profile with a raft of improvements and an accentuated design. Innovative technologies such as the S tronic dual-clutch transmission with seven speeds and Audi magnetic ride, the suspension control system, makes for even greater driving pleasure. Its sharper, more striking design lends even greater expression to the A3 family. Additional equipment features, such as the Audi parking system at front and rear, the parking assistant and the reversible loadliner, also add to the appeal of these models. The Audi S3 developing 195 kW (265 hp) is now also available as a Sportback version, a new top model that rounds off the range. Shipping will commence in the summer, with prices starting at € 20,350.

The Audi A3 created the entirely new market segment of the premium compact car when the first-generation model made its debut in 1996. The brand with the four rings has been notably successful in that market segment and has since built 1.9 million units of the Audi A3. After four successive record-breaking years, the one millionth specimen of the second-generation A3 – which went into production in 2003 – left the assembly line just a few days ago. Audi is now solidifying its lead.

The exterior: even sportier profile

New visual details for the three-door A3 and A3 Sportback bring its stretched, sporty profile into the foreground. The front lid and fenders are more expressively styled, and the bumper and large single-frame radiator grille have been modified. A curved trim element in the headlamps known as the “wing” accentuates their technical perfection. Daytime running lights are standard features, and the optional bi-xenon headlamps incorporate LEDs. Down the sides, the highlight features are exterior mirrors with integral turn indicators, new door handles and attractive wheels.

At the tail end, the modified bumper and the lights help this car make a grand exit; the A3 Sportback now has innovative fiber optic rods arranged in a flat, continuous strip that creates an impressive optical effect in the dark. The three-door A3 has a modified tailgate with a new light edge. As a result of the design modifications, the A3 has grown by 2.5 centimeters (0.98 in) in length to 4.24 meters (166.93 in), while the sporty proportions of the Sportback remain virtually unchanged at 4.29 meters (168.90 in) in length.

The interior: sporty elegance

Inside the car, too, the designers fine-tuned the atmosphere of sporty elegance. Aluminum-look elements on the air vents, light switches and center console accentuate the premium character of the Audi A3 and A3 Sportback. The switches and controls beneath the audio system have been given a new, modern look. The instruments have black dials and red needles to reinforce the impression of precision and advanced technology, and a shift indicator displays the recommended gear in any given circumstances in the driver information system. The driver information system’s display and the time, date and distance display – standard with the Ambiente and Ambition equipment lines – shows the information in high-resolution white type. The leather sport steering wheel for the Ambition line has new aluminum trim clips, and Audi can supply a flat-bottomed leather sport steering wheel for the Ambition as an option.

New inlays for the Attraction and Ambition, new colors and a wide selection of upholstery fabrics enhance the interior through their sportiness, impressive material quality and meticulous crafting. The upholstery range even includes Fine Nappa leather for the sport seats.

The A3’s trunk is the roomiest in its class, at 350 to 1,080 liters (12.36 to 38.12 cubic ft.), with an even larger 370 to 1,100 liters (13.06 to 38.83 cubic ft.) on the A3 Sportback. On quattro versions the trunk floor is a few centimeters higher, to accommodate the special rear axle. A particularly ingenious feature is available for the front-wheel-drive versions – a sturdy, reversible loadliner that is a practical, easy-to-clean tray e.g. for carrying wet items, which can be removed from the car as a carrying tray. Audi can also supply the options of roof rails and a panoramic sunroof for the versatile A3 Sportback.

Powerful drive: the engines

As before, Audi is bringing the A3 and A3 Sportback onto the market with eight different engines – five gasoline and three diesel versions. Six of them are pioneering four-cylinder direct injection units with turbocharging. Their abbreviations TFSI and TDI encapsulate the strengths of Audi’s engine technology – performance, high torque, dynamism, refinement and efficiency.

The 1.6 unit develops 75 kW (102 hp), the 1.4 TFSI 92 kW (125 hp), the 1.8 TFSI 118 kW (160 hp) and the 2.0 TFSI 147 kW (200 hp), while the 3.2 quattro with its six cylinders musters 184 kW (250 hp). The 1.9 TDI delivers 77 kW (105 hp) and the 2.0 TDI 103 kW (140 hp) or 125 kW (170 hp), depending on specification. Both two-liter diesel engines have been extensively reengineered – a new common rail injection system now assures ultra-refined running.

The 1.6-liter gasoline engine can also be supplied in conjunction with manual transmission for low-cost running on ethanol E 85 fuel. The diesel with an output of 77 kW (105 hp) is the power unit of the extremely efficient 1.9 TDI e version which, thanks to special fine-tuning measures, clocks up 100 kilometers on a mere 4.5 liters of diesel (52.27 mpg). Most of the other engines likewise slash fuel consumption by as much as 15 percent. The 1.8 TFSI and the technically closely related 2.0 TFSI have been frictionally optimized and have new cylinder bores, pistons and oil pumps.

High tech from Audi: the new transmissions

The range of transmissions has been extended and become even more appealing. Almost all engine versions are supplied as standard with six-speed manual transmission. The 1.6 and 1.9 TDI are outfitted with five-speed manual transmission, and the 3.2 is available exclusively with the S tronic dual-clutch transmission, now also available optionally for all engine versions. The high-tech S tronic changes gears with extreme speed and smoothness. The driver can set it to operate in a fully automatic mode or change gears manually – either at the selector lever or with the standard shift paddles on the leather sport steering wheel (from 103 kW/140 hp).

The S tronic on the six-cylinder engine, the 2.0 TFSI and the diesel versions has six speeds, whereas the 1.6, the 1.4 TFSI and the 1.8 TFSI feature a newly developed seven-speed S tronic. Both its clutches are dry-running – an innovative approach. This means that they do not need a separate oil supply, further adding to their already impressive efficiency. The seven gears are closely spaced for a sporty response, though the top gear is sufficiently high-geared to reduce the engine speed, cutting fuel consumption as a result.

The quattro versions, which put the A3 in a different league to the other players in the premium compact class, likewise have even more to offer. The all-wheel-drive system is available for five engine versions – for the 1.8 TFSI, the 2.0 TFSI, the 3.2 (as standard) and the two 2.0 TDI versions. In its latest technical form the central hydraulic multi-plate clutch responds even faster when the engine’s power needs to be redistributed between the front and rear wheels. This increases stability, traction and driving pleasure for the driver.

The standard-fit dynamic suspension, too, provides safety, dynamic handling and comfort all rolled into one. The captivating precision with which the Audi A3 and A3 Sportback handle and their well-balanced character owe a great deal to elaborate concepts such as the four-link rear suspension and the efficient electromechanical power steering. There is optional sport suspension that supports the body 15 millimeters (0.59 in) lower; it is standard on the Ambition, in conjunction with 17-inch alloys. The option of acoustic glass for the windshield (standard on Ambiente) enhances occupant comfort and improves the car’s acoustic behavior.

Way ahead of the competition: Audi magnetic ride

There is another new feature that puts the A3 and A3 Sportback streets ahead of their challengers: The adaptive-action shock absorber control system by the name of Audi magnetic ride. This system overcomes the age-old conflict between dynamic behavior and ride comfort. The driver can choose between “Normal” and “Sport” programs by flipping a switch. A magneto-rheological fluid circulating in the shock absorbers changes its flow properties within milliseconds when a voltage is applied; this affects the damping characteristic, which can be varied from comfortably supple to crisply firm. Audi can supply the electronic damping control system as an option for the gasoline versions from 118 kW (160 hp) upwards, as well as for both two-liter TDI versions.

The equipment range for the Audi A3 and A3 Sportback has also been greatly extended. As before, there are three lines to choose from. Attraction is the version with compelling character; the dynamic-looking Ambition for instance includes sport seats, sport suspension and 17-inch wheels, and the luxurious Ambiente equipment line features such items as cruise control, a light and rain sensor, an interior lighting package and the new addition of a windshield with acoustic glass.

For an even more customized specification there are the S line, comprising an exterior package and a sport package, the deluxe Audi exclusive line, and the choice items available within the Audi exclusive range. On all equipment lines and engine versions for the German market, the chorus radio system with four speakers is now standard. There are also modern infotainment systems available, including the Bose Sound System; the Audi exclusive range includes a connection socket for an iPod.

The array of other new options demonstrates the high technological standard of the A3 car line. These include deluxe automatic air conditioning, adaptive light – the dynamic cornering light system – and the Audi parking system for front and rear, displaying the distance from an obstruction via the frequency of the signal emitted. Then there is the new parking assistant. Its pioneering ultrasound sensors scan the parking spaces by the roadside as the car is driven slowly past; the driver is informed in the instrument cluster if one of them is sufficiently large to back into. If the reverse gear is engaged and the accelerator pressed, the system manipulates the electromechanical steering to guide the car automatically into the space. All the driver need do is attend to the accelerator, clutch and brakes.

Pure performance: the new S3 Sportback

The dynamic range-topping member of the A3 family sports new features, too. There is now a second top model on the market, with the S3 Sportback joining the three-door Audi S3. Both versions are equipped with the same engine, the reengineered 2.0 TFSI with an output of 195 kW (265 hp). With 350 Nm (258.15 lb-ft) of torque available constantly from 2,500 to 5,000 rpm, the direct-injection, two-liter turbo catapults the three-door model from 0 to 100 km/h (62.14 mph) in 5.7 seconds (Sportback: 5.8 seconds); the top speed is limited electronically to 250 km/h (155.34 mph). Yet the S3’s fuel consumption is astonishingly low, at an average of 8.5 liters per 100 km (27.67 mpg).

A six-speed manual transmission handles the business of getting the power from the engine to the standard quattro driveline; 18-inch wheels provide a firm grip with the road. The sport suspension holds the body 25 millimeters (0.98 in) lower and integrates lightweight aluminum components. Black brake calipers act on 17-inch disk brakes. Audi’s compact premium sports model offers the reflexes of a top athlete. It reacts spontaneously to steering movements and its handling remains stable, precise and almost neutral right up to its physical limits. When coming out of a bend it veritably seems to dig its claws into the tarmac, enabling the driver to start accelerating again at the earliest possible moment.

Like the A3, the S3 has been optically modified and is clearly distinguished by a number of striking lines, for example on the radiator grille, on the bumpers and on the roof spoiler, as well as by the aluminum-look exterior mirrors. Inside, the driver and front passenger are greeted by sport seats with cloth, Alcantara/leather or all-leather upholstery; Audi exclusive bucket seats are available as an option. Aluminum pedals, three different styles of inlay and a black or silver headlining create an exclusively sporty look. Deluxe automatic air conditioning, an anti-theft alarm and xenon plus headlamps with LED daytime running light extend the range of standard features.

The further optimized Audi A3, A3 Sportback and the two S3 versions are about to go on the market; shipping of the new models will begin in the summer. In conclusion, the comprehensively improved A3 comes with an extended range of standard equipment, including the chorus radio system – all at a starting price of € 20,350.

Girls’ Day at the Audi Training Department in Neckarsulm

April 24th, 2008 | email this | digg it | trackback | comment RSS feed
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Girls’ Day at the Audi Training Department in Neckarsulm

* 200 girls discover the fascinating world of technical careers
* Audi offers career training and good opportunities to advance
* Hands-on discovery of career prospects in the industry

Girls from secondary schools in the region get a insight into industrial careers on Girls’ Day at the Audi Training Department in Neckarsulm. Real-world examples show technical and technology-related career opportunities.

By participating in the eighth nationwide Girls’ Day, Audi hopes to spark young women’s interest in the company’s industrial vocational training: “We’ve had good experience with training girls and we’d like to improve our proportion of young women,” said Andrea Fiess, director of training at Neckarsulm. Girls’ Day offers Audi a good opportunity to make girls aware of the possibilities offered by technical career fields and to attract future female job applicants.

More than 200 girls from 22 schools in the region surrounding the Neckarsulm location receive information on industrial jobs that require training, such as “electrical engineer for automation technology” or “body and vehicle construction mechanic”.

“Audi offers girls interesting opportunities to enter the workforce and to advance, particularly in technical and technology-related fields,” Fiess said. With the use of real-world examples in the training department’s workshops, the participants learn how interesting jobs such as working at a bench vice can be. The young women can get better acquainted with individual occupations through dialog with trainers and trainees, which can provide them with important guidance in selecting their careers.

Young women in Germany are particularly well-educated. Nonetheless, only a small proportion of female students select a field with a technical focus when choosing what to study.

About 125,000 girls participate in Girls’ Day throughout Germany, at more than 7,500 companies and institutions from industry, the trades, research, politics and the media.

Audi promotes young engineers at Hanover Fair

April 21st, 2008 | email this | digg it | trackback | comment RSS feed
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Audi promotes young engineers at Hanover Fair

* VDI prize for innovative material applications presented by Michael Dick, patron of the award and Member of the Audi Board of Management
* VDI podium discussion with Dr. Werner Widuckel, Member of the Audi Board of Management

Audi is making a strong showing at Hanover Fair, which opened today. Michael Dick and Dr. Werner Widuckel, members of the Board of Management of AUDI AG, are underscoring the company’s commitment to promoting young engineers through their involvement in two events of the Association of German Engineers (VDI). Audi plans to hire 800 new employees this year, of which around two thirds will be engineers.

The VDI traditionally awards the prize for innovative material applications at the technology fair. Michael Dick, patron of the award and Member of the Board of Management of AUDI AG for Technical Development, will present the prize as part of the “Night of Innovations” this evening at 6.30 p.m. at the VDI stand (hall 2, D36).

The prize was initiated in 1991 to foster developments in material applications in Germany. It recognizes outstanding innovations across an entire range of pioneering material applications developed in cooperations between various fields of specialization.

“The application of knowledge about materials continually presents new challenges to engineers in the fields of development, construction, production and quality assurance. The VDI award acknowledges outstanding innovations that use customized materials technology to implement product requirements in exemplary fashion,” explains Dick.

The podium discussion “The next VDI generation – are we the answer to the future?” on April 22 at 1.00 p.m. will be another highlight at the VDI stand. Dr. Werner Widuckel, Member of the Board of Management of AUDI AG for Human Resources, will participate in an expert roundtable to discuss strategies for resolving the issue of Germany’s engineer shortage.

“We want to enter into dialogue today with the engineers of tomorrow, get young people excited about technology and innovative products, inspire them to have new ideas and foster their application. That’s why we are also a key partner in the VDI initiative, “Sachen machen,” says Widuckel. Established in 2006, the goal of the initiative is to maintain Germany’s status as a site of technology, support the next generation of German engineers, provide employees with opportunities for development and strengthen the pulse of innovation.

The Job & Career Market at Hanover Fair constitutes a major communications platform for Audi. Young engineers and engineering professionals can get information about employment opportunities at AUDI AG from April 21 – 25, 2008 (hall 26, stand 12).

The new Audi Q5: Sporty and versatile

April 19th, 2008 | email this | digg it | trackback | comment RSS feed
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The new Audi Q5: Sporty and versatile

* The performance SUV from Audi raises the bar
* Innovative technologies for dynamic driving excitement
* Spacious interior with a myriad of intelligent functions

The new Audi Q5 combines the dynamism of a sports sedan with highly variable interior and versatile options for leisure-time and family use. Strong and efficient engines, quattro permanent all-wheel drive and agile running gear have been brought together to create a superior technology package for both on- and off-road driving. Highlights such as the innovative seven-speed S tronic dual-clutch transmission and the Audi drive select control system are proof of Audi’s Vorsprung durch Technik. The sportiest SUV in its class is dynamic, multifunctional and comfortable.

The dimensions alone indicate that this is a SUV of all-new proportions. Measuring 4.63 meters (15.19 feet) long and 1.88 meters (6.17 feet) wide, the Audi Q5 is just 1.65 meters (5.41 feet) high – making it sportier than any of its competitors. What’s more, this SUV sets another benchmark in its class with a low drag coefficient of 0.33.

With its sporty elegance and artfully sculpted forms, the design of the Q5 is perfectly in tune with the character of Audi as a brand. The front end is dominated by expressive headlights on both sides of the large single-frame grille; on request, they can be outfitted with bi-xenon lamps and LED daytime running lights. Viewed from the side, the large wheels and rising edges are especially prominent features.

Crowned by a railing, the elegant slope of the roof underscores the slim, coupe-like styling. At the rear, the wraparound tailgate – made from aluminum just like the hood – clearly identifies this SUV as a relative of its older brother, the Audi Q7. The taillights are available in eye-catching LED technology as well.

Audi offers three different options for the external trim of the Q5 – black (standard), contrasting color or full paint finish in the color of the car. Two body packages are available as well. The S line exterior package imparts a decidedly sporty look to the performance SUV, while the alternative off-road style package with underbody protection in the front and back and 19-inch wheels gives this SUV a robust flair.

Long wheelbase, roomy interior

At 2.81 meters (9.22 feet), the wheelbase is the longest in its segment – creating a roomy interior on board the Audi Q5. The vehicle comfortably accommodates five persons in ergonomically designed seats that can be flexibly arranged. The backrests for the rear seats are angle-adjustable and especially easy to fold down by activating the remote release lever in the luggage compartment. This compartment, offering access to a second storage area under the floor, then expands from 540 to 1,560 liters (19.07 to 55.09 cubic feet) in volume. Optional extras include a rail mounting kit for luggage, a net partition and a luggage compartment liner.

The Audi Q5 is a multi-talent for sport, leisure-time and family activities. As an option, Audi offers the “rear bench seat plus”, which slides 100 millimeters (3.94 inches) lengthwise to provide a load-through facility. The front passenger’s seat can be outfitted with a folding backrest for transportation of long objects such as surfboards. Numerous practical storage compartments, drink holders, bottle holders and onboard power outlets are supplied ex works. On request, Audi even offers a climate-controlled drink holder to keep drinks hot or cold. The optional storage package features another clever detail as well – an attachment point in the passenger-side footwell to which various storage fixtures can be attached.

Top-of-the-line safety equipment is a matter of course for Audi cars. On the front seats, the belt force limiters and airbags work together in a new and especially intelligent manner. Much of the body of the Audi Q5 is made of high- and ultra-high-strength steel components assembled with maximum precision. They reduce weight while at the same time improving crash safety as well as rigidity and vibration patterns.

The Audi Q5 employs design elements typical of the brand in the interior, but adds its own unique variations – the driver-oriented cockpit is set higher, for example, in keeping with the upright sitting position. The ergonomics are exemplary, boasting the uncompromising craftsmanship one expects from Audi – a little treat for the senses in terms of look and feel. The clear-cut interior takes on even more charisma with fine materials such as aluminum, exclusive woods, chrome, leather and Alcantara as well as a large selection of optional design packages.

The Audi Q5 comes standard with an electromechanical parking brake, an intelligent chip key, a climate control system and a display screen in the instrument cluster depicting, among other things, the recommended ideal gear for efficient driving in the given situation. A large, central monitor is part of the standard equipment as well. When an onboard navigation system is added, many of the controls are shifted to the MMI panel on the center console. This is the next generation of the best operating system on the market – with even more intuitive graphics and control via the large rotary pushbutton.

Strong and efficient – the engines

The Audi Q5 is rolling off the production line in three engine variants – one gasoline engine and two TDI units. All of the engines are direct-injection models with a turbocharger – characterized by outstanding performance, hefty propulsive power and cultivated running while at the same time offering impressive fuel efficiency.

The 2.0 TFSI has been entirely redesigned. The four-cylinder engine unites three high-tech features – turbocharging, gasoline direct-injection technology and the innovative Audi valvelift system for variable control of valve lift.

The high torque of 350 Nm (258.15 lb-ft) is available at 1,500 rpm and remains constant up to 4,200 rpm, with performance peaking at 155 kW (211 hp). The Audi Q5 2.0 TFSI sprints from 0 to 100 km/h (62.14 mph) in 7.2 seconds, reaching a top speed of 222 km/h (137.94 mph). On average, the vehicle consumes just 8.5 liters of fuel per 100 km (27.67 mpg).

Drawing on four cylinders and two liters of displacement as well, the 2.0 TDI is superbly refined thanks to a new common-rail fuel injection system; like the gasoline engine, it has two balancing shafts. With 350 Nm (258.15 lb-ft) (between 1,750 and 2,500 rpm), this diesel engine delivers strong propulsive power at an outstanding 125 kW (170 hp). Average consumption of just 6.7 liters per 100 km (35.11 mpg) is proof of Audi’s successful efficiency strategy. The two-liter TDI catapults the Audi Q5 from 0 to 100 km/h (62.14 mph) in 9.5 seconds, peaking at a top speed of 204 km/h (126.76 mph).

The most powerful engine in the line-up is the 3.0 TDI. This V6 diesel engine delivers a gratifying 176 kW (240 hp), with 500 Nm (368.78 lb-ft) of torque available between 1,500 and 3,000 rpm. With outstanding power flow and cultivated sound, it takes the Audi Q5 from 0 to 100 km/h (62.14 mph) in 6.5 seconds, accelerating to a top speed of 225 km/h (139.81 mph). On average, the three-liter engine consumes 7.7 liters of fuel per 100 km (30.55 mpg).

Seven speeds – the new S tronic

The 2.0 TDI transfers its power to a six-speed manual transmission. Audi has built innovative technology into both the 3.0 TDI and 2.0 TFSI – the S tronic, a new twin-clutch transmission with seven speeds. This high-tech component can execute gearshifts in just a fraction of a second while offering exceptional comfort and high efficiency. Drivers can let the seven-speed S tronic shift automatically or select gears manually, when desired with rocker switches on the steering wheel.

Just like in the new Audi A4, pronounced the best midsized sedan by the trade press, the position of the component units in the drivetrain has been altered in the Audi Q5 – the differential is located in front of the clutch, directly behind the engine. This solution, which made it possible to move the front axle much further forward, creates a long wheelbase and optimum distribution of axle load. It is precisely these features from which the Audi Q5 derives its unique strengths – good directional stability, high comfort and impressive dynamics.

The pioneer of all-wheel drive, Audi builds the Audi Q5 standard with quattro permanent all-wheel drive – the only logical solution for a dynamic SUV. In normal running conditions, the transfer case distributes the power to the front and rear axle in a 40:60 ratio for a rear-focused style that enhances driving pleasure. When needed, the quattro driveline can deliver up to 65 percent of the power to the front axle and a maximum of 85 percent to the rear axle.

The running gear in the Audi Q5 further emphasizes its sporty nature. The five-link front axle and trapezoidal-link rear axle are made primarily from aluminum, the steering box below directs the steering impulse directly to the wheels. Large brakes ensure high retardation. The vehicle comes standard with 17-inch lightweight forged wheels in size 235/65. Audi offers even larger wheels of up to 20 inches in diameter on request.

The new performance SUV from Audi is sportily precise, spontaneous, safe and comfortable at the same time. Its electronic stabilization program (ESP) has been re-designed and enhanced with innovative functions not available from the competition. A sensor “tells” the ESP if a roof rack has been mounted, causing the Audi Q5’s center of gravity to be shifted higher in keeping with the roof load of up to 100 kilograms (220.46 pounds). If a roof rack is present, the ESP engages earlier in the handling limit. Without a roof load, the driver is free to tap the full dynamic potential of the Audi Q5.

The Audi Q5 is suitable for all purposes and driving surfaces. Capable of towing up to 2.0 tons, this powerful vehicle delivers excellent performance in rough terrain as well. The standard hill descent control system makes it safe to navigate down steep inclines by regulating the preselected speed when driving at under 30 km/h (18.64 mph). The ESP and its sub-function, the ABS, have special ranges for off-road driving. The ESP focuses on achieving maximum traction in off-road driving; the ABS automatically recognizes the consistency of the driving surface and selects the ideal strategy for sand, gravel or loose rocks.

The numbers speak for themselves: The Audi Q5’s climbing capability of 31 degrees of incline is exceptional. The overhang angle is 25 degrees thanks to the short front overhang. The ramp breakover angle, determined by the wheelbase, is 17.5 degrees. Ground clearance is an impressive 20 centimeters (7.87 inches), with a fording depth of up to 50 centimeters (19.69 inches) when driving through water.

Audi drive select – for more driving pleasure

A large package of high-end technologies makes the Audi Q5 driving experience even more fascinating. The optional control system Audi drive select guides the operation of various technology components and is available in several upgrade variants. At the touch of a button, the driver determines whether the system should work in a comfortable, an especially well balanced or a sporty mode. The MMI operating system offers a fourth mode, which can be individually programmed.

Audi drive select is available with two innovative components. One is an electronic controller for the shock absorbers, the other is Audi dynamic steering. Outfitted with a superposition gear, it continuously varies the steering ratio and the power steering assistance depending on the speed driven – which means less steering effort is required when parking, and firm steering with low sensitivity at higher speeds. At the handling limits, the dynamic steering stabilizes the Audi Q5 in conjunction with the ESP by means of instantaneous steering interventions.

The new performance SUV from Audi is rolling off the production line with a generous range of standard equipment including an audio system with eight speakers. A highly contemporary modular system of components is available for multimedia options – the highest upgrade level features a Bluetooth telephone, a DVD drive, a TV tuner, an intelligent speech control system, an iPod interface and a top-of-the-line sound system from the Danish specialists Bang & Olufsen. The excellent navigation system boasts a high-resolution monitor for new, three-dimensional representation of maps. The hard disk from which the system reads can also save music files in MP3 format.

The assistance systems: Straight from the luxury class

On request, the Audi Q5 comes with a spectrum of high-tech, onboard systems taken directly from the premium class to make driving an even more superlative and relaxed experience. These include the Audi parking system advanced with rearview camera, Audi lane assist (the lane departure warning system) and Audi side assist, which warns of hazards when changing lanes. Adaptive cruise control maintains a constant distance between the performance SUV and the vehicle in front.

Additional high-tech extras for the Audi Q5 include the advanced key for keyless access to the vehicle, a tire pressure monitoring system, the large panoramic glass sunroof with additional tilting function, the triple-zone climate control system, sun blinds for the rear side windows, the dynamic cornering light system known as Audi adaptive light, an electric tailgate and a swiveling trailer hitch. The high-beam assistant automatically switches between the high and low beams. On request, the front seats can be electrically adjusted, heated and ventilated – Audi offers the extras from the luxury class in its new performance SUV here as well.

Audi R8 is named as 2008 World Performance Car and 2008 World Car Design of the Year

March 21st, 2008 | email this | digg it | trackback | comment RSS feed
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Audi R8 is named as 2008 World Performance Car and 2008 World Car Design of the Year

* Double victory for Audi R8 at the 2008 World Car of the Year awards
* Audi R8 receives awards won last year by Audi RS 4 and Audi TT
* Audi most successful manufacturer ever at World Car of the Year

The Audi R8 has achieved a double victory at the 2008 World Car of the Year awards, winning both the World Performance Car and the World Car Design of the Year awards. The super sports car from Audi was chosen for these awards by 47 World Car jurors from 24 countries throughout the world.

When naming the Audi R8 as the 2008 World Performance Car, the jurors observed that it has “solid credentials on paper thanks to its mid-mounted 420 horsepower V8 engine and aluminum construction. But where it excels is in the exceptional balance, refinement and control that grant the driver the confidence to push to the limit. It has astonishing precision for a car of its size category”.

Last year, the Audi RS 4 collected the World Performance Car award, so this makes it two in a row in the performance category for the brand with the four rings. This year there were two representatives from Audi in the final stages of voting, as the Audi S5 was also one of the top three finalists for the award.

For the 2008 World Car Design of the Year award, the jurors praised the Audi R8 for “transforming the sports car landscape. The R8 design is striking, original and full of interesting details, from the nose strakes to the much discussed vertical ‘blade’ behind the B pillar”.

World Car design expert Tom Matano, Executive Director of the School of Industrial Design, Academy of Art University, San Francisco, USA commented that the Audi R8 is “a great visual representation of the technology within, a complete package of Techno-Iconic Design”.

Last year, the Audi TT received the World Car Design of the Year award, so Audi has retained this design crown for the second year in a row.

Audi won the overall World Car of the Year title with the Audi A6 sedan at the inaugural World Car of the Year awards in 2005. With one overall win and four category wins in total, Audi is the most successful manufacturer at the World Car of the Year awards.

The new Audi S tronic

March 19th, 2008 | email this | digg it | trackback | comment RSS feed
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Seven gears for dynamics and efficiency

* News high-tech transmission with twin-clutch technology
* Shifts at lightning speed with high efficiency
* Suitable for longitudinal installation and quattro drive

Seven gears that shift at lightning speed without interrupting traction – Audi presents a new phase in the evolution of transmission systems. The seven-speed S tronic combines its dynamic working method with high efficiency. The new twin-clutch transmission is designed to work with longitudinally installed engines and the quattro all-wheel drive system, and its 550 Nm torque capacity makes it suitable for a wide range of sporty models. Audi will introduce the new S tronic into multiple model lines in series production during the course of this year.

With the seven-speed S tronic, Audi is launching a new phase in its drive strategy. The new transmission, which was developed entirely by Audi, is intended for the mid-range model lines. Audi has designed it to be sporty while also being a highly efficient high-tech component.

Audi drivers can use the new seven-speed S tronic in various modes. The fully automatic mode, in which the computer selects the gear, keeps the D (Drive) and S (Sport) programs available. The gears can also be manually switched with the shift selector lever or with the optional rocker switch on the steering wheel – an amazingly fast process.

The new high-tech transmission from Audi gives the driver a dynamic and comfortable sense of shifting with unsurpassed precision and perfection. It combines outstanding economy with superb agility and potential for sporty driving.

The seven-speed S tronic is composed of two transmission structures. It integrates two multidisk clutches that control different gears. The large K1 clutch located on the outside conducts the torque via a solid shaft to the gear wheels for the odd gears 1, 3, 5 and 7. They are located in the rear of the cast-aluminum transmission housing, toward the center of the vehicle.

A hollow shaft rotates around the solid shaft. It is connected to the smaller K2 clutch, which is integrated into the inside of its larger sibling, and which controls the gear wheels for the even gears 2, 4 and 6, as well as reverse gear. All gear wheels are located in a single row on both drive shafts, in the order 4, 6, 2, R, 1, 3, 7 and 5.

Both transmission structures are continuously active, but only one is powered at a time by the engine. For example, when the driver accelerates in third gear, the fourth gear is already engaged in the second transmission structure – lying in wait, so to speak. The switching process takes place as the clutch shifts – while K1 is opening, K2 closes at lightning speed. This process takes only a few hundredths of a second and is completed without interrupting traction. It is so comfortable and smooth that the driver hardly notices it.

The power flows from the drive shaft to the self-locking center differential of the quattro drivetrain, which distributes it into two directions. In the basic distribution, 60 percent of the torque flows over the cardan shaft to the differential for the rear axle, and 40 percent flows over a side shaft to the bevel gear of the front-axle differential. Because this shaft is installed at a 7.2 degree angle, it uses a slanted, beveloid gear. To reduce weight, it is also hollow.

The asymmetric-dynamic power distribution provides sporty and agile driving characteristics with slight emphasis on the rear end. When needed, the center differential can deliver up to 85 percent of the power to the rear axle or a maximum of 65 percent of the power to the front axle.

Typical Audi: uncompromising quality

Each component of the new seven-gear S tronic attests to Audi’s innovative way of thinking and to the company’s uncompromising quality standards. Carbon-coated synchronizer rings ensure synchronization of unsurpassed quality and stability. The gears one through three and reverse are also designed as three-cone synchronizations.

Highly precise management of both multidisk clutches was one of the most important development goals. This was achieved in part with a compact pressure cylinder, electronically controlled rotation speed compensation and the use of an optimized coil spring package. This package of technology provides maximum precision and comfort at startup and shifting.

The transmission is managed by the so-called mechatronic module. This module involves a compact group of control units and hydraulic control valves that is integrated on the left of the transmission when facing the direction of travel. Its control concept allows the speed of the gear shifting process to vary and extremely precise control of the power necessary for the process.

The required control pressure is provided by an efficiently operating oil pump that is located next to the mechatronic module and is driven by a gear section. The oil pump is supported by a vacuum booster for cooling the twin clutch during starting. This allows the amount of oil pumped to be roughly doubled as needed without increasing power.

A unique feature of the seven-speed S tronic is its two separate oil systems. While the twin clutch, mechatronic module and oil pump are supplied by their own oil circuit with seven liters of automatic transmission fluid (ATF) oil, the wheelsets and the central and front-axle differential are lubricated with about 4.5 liters of hypoid gear oil. This separation allowed the development engineers to position all of the components ideally, without being forced to compromise by using a single lubricant.

Audi has designed the new seven-gear S tronic to provide both exhilarating driving and consistent economy. The new high-tech engine is notable for its very high efficiency. Its highly intelligent controls also allow economical driving in automatic mode. The maximum possible transmission-ratio spread of 8.0:1 allows a sporty, short transmission ratio for the first gear as well as an rpm-sinking, long ratio for the last gear. The seven-speed S tronic is designed for up to 9,000 rpm and can transmit torque of up to 55 Nm.

Vorsprung durch Technik: the history of S tronic

Audi has led the march in the field of transmissions for many years. The introduction of quattro all-wheel drive in 1980 was a milestone in the history of automotive technology. And the S tronic is a prime example of the company’s basic philosophy – “Vorsprung durch Technik.”

The first Audi with a twin-clutch transmission was produced way back in November 1985 – the Sport quattro S1, which was driven by Walter Röhrl and his copilot Christian Geistdörfer in the World Rally Championships. Röhrl, the finest rally pilot of his time, described his 350 kW (476 hp) sports car as “a formidable thing” and a “natural phenomenon” – and the high-tech transmission provided him with even more powerful performance.

The twin-clutch transmission, which was controlled electrically with a short touch control lever in the S1, could shift through its five gears at lightning speed. Because the traction was not interrupted, the turbocharger for the five-cylinder engine remained constantly pressurized – a bypass in the engine’s airways supported this effect. A twin-clutch transmission was also on board the S1 during training for Röhrl’s victorious storming of the peaks during the 1987 Pikes Peak mountain race in Colorado.

The S tronic is one of the most versatile solutions in Audi’s range of transmissions. In the spring of 2003, Audi introduced the technology in series production in the TT Coupe and Roadster, combined with the high-torque 3.2-liter V6 with 184 kW (250 hp). The ultra-compact twin-clutch transmission, designed for transverse installation with six gears, was the perfect complement to the powerful engine. TT pilots could use it in automatic mode or shift the gears by hand, either with the short shift selector lever or with rocker switches affixed behind the steering wheel.

In the past five years, the new technology in the TT and A3 has become firmly established – as dynamic high-tech alternatives to hand-shifting as well as being fully imbued with the positive attributes of a conventional geared automatic transmission. Due to its wide range of strengths, the S tronic is also available in the A3 with a TDI four-cylinder engine. By the end of 2007, Audi had produced 188,338 cars in both model lines with twin-clutch transmissions.

A wide-ranging program: the ideal solution for every need

Today, Audi has a wide-ranging portfolio of transmission technology options – five technologies with widely varying characteristics may now be selected to perfectly fulfill their specific range of applications. Aside from the sporty S tronic with six – and now seven – gears, Audi offers a classic manual transmission, an automatic R tronic, the comfortable tiptronic torque-converter transmission, and the versatile, continuously variable multitronic – at least two customized solutions are available for each model range. The common denominators among all of these transmissions are compact and light construction, high efficiency, precise functioning in extremely durable quality, and convenient and simple operation.

Manual shift transmissions are available in many of the model ranges, from the compact A3 to the A6, along with the TT, the Q7 and the R8; they are suitable for combination with front-wheel and quattro drives. In the A4 and A5 model lines, Audi has introduced a new generation of transmissions that are notable due to modified positioning of the differential and for their greatly reduced internal friction, which further improves efficiency. Most manual transmissions operate with six gears. In the A3 1.9 TDI e and A3 Sportback 1.9 TDI e, five-gear transmissions are used in which the upper gears feature a somewhat longer gear ratio – which helps sink consumption on average to an exemplary 4.5 liters of diesel per 100 km (52.27 mpg).

The sequential-shift R tronic with six gears is reserved exclusively for the R8; as befits the character of a supercar, the engineers have designed it to be especially dynamic. In the R tronic, hydraulic units manage activation of the gears and clutch, and the driver’s commands are transmitted electronically.

The tiptronic transmissions from Audi are found in all sedan model lines, from the A3 to the A8, as well as in the high-performance Q7 SUV, in combination with front-wheel or quattro drive. The great strength of this classic torque-converter transmission is in its highly convenient shifting. In order to improve this even further while also improving efficiency, in the latest configuration, engineers have modified the damping system in the torque converter. In addition, gear shifting is completed more swiftly.

The redesigned multitronic also features even greater efficiency and dynamics. The continuously variable transmission from Audi combines the advantages of manual gear shifting with the strengths of an automatic. As an especially comfortable driveline, the multitronic available in the A4, A5, A6 and A8 is paired with front-wheel drive. The new seven-gear S tronic developed by Audi, which will be introduced in series production in multiple models during the course of this year, is combined with quattro technology – Audi has designed it as a sporty and highly efficient high-tech transmission.

Audi publishes dissertations in cooperation with Cuvillier Publishing House

March 17th, 2008 | email this | digg it | trackback | comment RSS feed
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Audi publishes dissertations in cooperation with Cuvillier Publishing House

* Audi’s own dissertation series
* Publishing house from Göttingen as premium partner
* Wide range of options in Audi’s doctoral program

AUDI AG is publishing its doctoral candidates’ dissertations for the first time in cooperation with Cuvillier Publishing House of Göttingen. The result is uniform and visually appealing doctoral thesis publications.

AUDI AG publishes 20 to 30 dissertations a year. “This publication series goes to show just how important actively supporting scientific research is to Audi,” said Alfred Quenzler, Head of Personnel Marketing at AUDI AG. The first publication released in this cooperation between the Ingolstadt automobile manufacturer and Cuvillier Publishing House was written by Anil Taner, whose doctoral thesis in the specialist field of electronics compares various systems used to improve night-time visibility in passenger cars.

AUDI AG has gained an experienced partner in Cuvillier Publishing House, which has over 17 years of experience specializing in scientific publications. Located in Göttingen, the publishing house enjoys an excellent reputation well beyond Germany’s borders.

Dissertations written by Audi’s doctoral students are available from the publisher through a “print on demand” principle: On request, the publication is reprinted in small quantities, meaning that it is always available to bookstores and interested readers.

Anil Taner describes the merit of the dissertation series: “The official involvement of the Audi brand gives the work added value.” Further advantages are that Audi assumes the costs while continuing to give creative freedom.

Audi offers two different three-year doctoral programs:

Doctoral work directly at AUDI AG:
Doctoral candidates are assigned to scientific projects in all divisions of the company and are operationally involved in the respective department. A company mentor vouches for supervision during the entire course of the graduate work.

Doctoral work within the Audi research partnerships:
In this program, AUDI AG works with universities that have institutes in company locations. Working as a research assistant for the university, the doctoral student is assigned a problem by Audi, which he then solves with the findings of his department.

Overview of Audi’s partnerships with universities

Audi Ingolstadt
INI.LMU - Ingolstadt Institute of the LMU Munich (Ludwig-Maximilians-Universität). Since January 31, 2008. Focus: Humanities and Social Sciences.

INI.FAU - Ingolstadt Institute of the Friedrich-Alexander University of Erlangen-Nuremberg. Since 2006, Focus: Computer Science and New Materials.

IAF - Institute for Applied Research, Ingolstadt University of Applied Sciences. Since 2004. Focus: Electrical Engineering and Production.

INI.TUM - Ingolstadt Institute of the Technical University of Munich. Since 2003. Focus: Drive Analysis, Simulation.

Audi Neckarsulm
HIN - Neckarsulm Institute of the universities of Karlsruhe and Stuttgart. Since 2005. Focus: Engines and Lightweight Construction.

Audi Györ, Hungary (AUDI HUNGARIA MOTOR Kft.)
Audi Hungary: Chair for Internal Combustion Engines, Györ University. Since 2008. Focus: Engine Design and Technology.

AHI - Audi Hungarian Institute of the Budapest University of Technology and Economics and the Széchenyi István University of Györ. Since 2006. Focus: Engines and Production.


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