With the “Tame the Name” promotion, GM tried to find the best name for the Pontiac G8 sport truck and their final decision was the “G8 ST”. Not very complicated, huh? Though a lot of us were expecting the “El Camino” name to be adopted, it seems that they’ve decided not to choose that name. “We actually thought very long about El Camino,” said Craig Bierley, BPG product marketing director for cars and crossovers. “In the end, we felt it was more appropriate to honor the El Camino’s unique place as part of Chevy’s heritage and not use that nameplate on a Pontiac.” After sifting through more than 18,000 possibilities, Pontiac has chosen to keep it simple, naming the recently revealed G8 sport truck the “ G8 ST.”
The Pontiac G8 ST basically creates a new niche, a sports car with truck-like cargo and towing capabilities. Sharing the basic architecture and 361 hp V8 engine as the G8 GT performance sedan, it will offer a 73.9-inch cargo bed that has 42.7 cubic feet of cargo space and can carry a payload of 1,000 pounds (453 kg) or tow a 3,500-pound (1,587 kg) trailer. The G8 ST will be available in late 2009 as a 2010 model and will be backed by GM’s industry best 100,000 mile, 5-year powertrain warranty. Pricing will be announced closer to availability.
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