Last month, when GM made the official announcement regarding the Chevrolet Cruze, everyone, including us, was pretty excited, because the car promises to be a good one. However, time passes and we find out more details about the cars, that kinda ruin our initial excitement. And we’re talking about the car’s pricing. Though no official prices were released so far by GM, Chevrolet General Manager Ed Peper implied that, when it will enter the US market in 2010, the car will cost more than its Japanese competitors, the Honda Civic and the Toyota Corolla.
“Value and price are offshoots of what consumers think about them, what they’re willing to pay for the products,” Peper said. “It’s obviously in our best interest if people think more of our products, the more the value that we provide.” Guess we’ll have to wait and see what exactly he’s talking about, before saying anything, but the pricing difference will probably be substantial, and this might hurt Cruze sales a lot.
Source: Detroit News
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